Coty expansion of the Chinese mart along Ding Ding dim frozen in fear

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local brand Ding at the French perfume gigantic Coty Inc. (the may be obtained along alien after dissimilar
whereas Ding has Zhuangwen Yang, founder of the But the reality is that the use of resources and experience Coty access to global markets to improve the Ding, and its strategy towards the abroad market is not in the intend Coty within China this annual, has transform renowned Products Coty CEO of Zhuangwen Yang said China, The chief mission this year is to Coty Coty Adidas in China, perfume and make-up into the mystery Rui Ding's channel.
the basic and secondary Coty and Ding divided
brand in the local community at the few remaining one with a market dominance to Ding's a cleansing, skin care, sun protection, men products, and the mask, and other categories, early last year, the Taiwan media reported the listing of its preparation to Taiwan, the earliest the end of 2010 listing. Surprisingly, last December, Ding strategic agreement with Coty, Coty will sell a bulk stake.
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for This tin be a touch of national brands and the. very sensitive and tranquility knowing and awareness ashore this basis to incorporate the advantages of both, should have a very colossal probability of success. City to change from one brand in China for a local and even global brand, Coty also have this commitment. When it comes to specific plans, Zhuangwen Yang said: Ding one overseas project evolution tasks contained in the account this year has shown either the primary and secondary individually.
products in the premier of Coty Renato Semerari public attitude, Ding vantage reflected in the mark recognition,mac makeup wholesale, superior product and management group, particularly the depth and width of delivery. But earlier, also has management experience in multinational L'Oreal,vibram 5 fingers, the acquisition of delivery channels in China, also has advantages of small nurse, nurses, small business will have relaxed and well, merely by the moment, the results did not anticipate the original excellent.

expansion of the Chinese market with Ding?
rivals L'Oreal, Estee Lauder and other than Coty to inflate the Chinese market at a fairly slow, since its mass products only adidas perfume and cosmetics into China Rui mystery high-end department stores, etc. Although there are a digit of brands to enter the Lancaster,mac brushes, but total sales in China accounted for Coty global market share is quite small.
and L'Oreal sales in China last year approached nine.085 billion yuan, China is the world's third largest market; Estee Lauder Chengdu Wangfujing department store last year, only to sell 65.58 million yuan, hit counter sales of the brand's premier global fable.
look opponents sell their productions in China in full wag, Renato Semerari of course, anxious: the largest namely South America and Eastern Europe, Western marts accounted as 90% of the share of Coty.
Renato Semerari agree that the Chinese market itself is very challenging, very mighty competitors,mac makeup, Coty is actually tough to mail a large coerce of the Chinese market. can also sell very well.
appending apt outlets, Renato Semerari said namely the acquisition Ding is too the field of rind care products Coty added a tread. According to him, Coty's make-up products, positioning products in the hunk market, second only to L'Oreal; perfume, Coty has long been the world's largest manufacturers, Beauty rind concern manufacture governor, we yet have two ingredients in area, now is the absence of rind attention products. Ding Coty's skin care products ambition be good commerce to multiplication.